MRBTA’s vision is that tourism can, and should, be a positive force in our regional community. In economic terms, almost 1 in 5 local jobs depend on tourism, but we believe the industry should go much further and enrich, deepen and sustain all of the things that make this a unique place to live and work.
Our vision is supported by a unique organisational structure which allows us to perform the functions of both:
– Australia’s largest Local Tourism Organisation (LTO): Acting on behalf of over 650 members, whilst providing marketing, visitor servicing and experience development to support the success of local tourism businesses.
– Capes Foundation: A division of MRBTA that undertakes conservation & restoration, provides education & interpretation, and encourages enjoyment and appreciation of nature and heritage. Capes Foundation operates four caves, two lighthouses, an adventure ropes course, and cares for birds of prey at Eagles Heritage. The division also operates ground handling at Busselton Airport.